From 28 September, Amazon will expand the Belgian products and areas eligible for same-day delivery.
The service already existed for some addresses and products. This time, Amazon is expanding its scope — without yet specifying the municipalities concerned.
For Prime customers, same-day delivery will remain free from €20 on eligible orders. Below this threshold, it will cost €1.99. Overnight delivery remains free on eligible orders.
The real issue is not delivery. It's the speed of the decision.
When a customer hesitates between two close offers, they don't just look at the price.
He also watches when he will receive his product.
And that's where this change can be positive for us Amazon arbitrators.
The shorter Amazon reduces the time between purchase and receipt, the more appealing a product that is actually available, well-placed, and eligible can become to the customer. That's no reason to buy any deal. This is one more reason to analyze precisely what we are entering.
What this means concretely for an Amazon arbitrator
Availability becomes even more visible
A product in stock, offered at the right time and delivered quickly responds better to an immediate purchase intention.
Conversely, a product that is profitable on paper but poorly supplied, unavailable or competing with a faster deliverable offer can lose its advantage.
The product analysis must integrate the logistical context
The fundamentals do not change: selling price, fees, history, competition, restrictions, depth of demand and actual margin remain non-negotiable.
But it is also necessary to observe what the customer sees: displayed lead time, competing offers, available stock and possible eligibility for fast delivery.
Speed is not an isolated KPI. This is an additional element in the reading of a product sheet.
The Belgian playground is becoming more professional
Amazon had already announced more than one billion euros of investments in Belgium between 2025 and 2027 to develop its logistics and accelerate deliveries.
This extension of same-day delivery is part of this trajectory.
For an arbitrator, this is good news: a maturing local market can also offer more opportunities for those who know how to cleanly select their products, manage their stock and execute quickly.
The right reaction: choose better, not buy faster
The trap would be to believe that the speed of delivery makes all products interesting.
The right reading is simpler: if Amazon brings the product even closer to the Belgian customer, our work as an arbitrator becomes even more important.
- Find the right product
- Validate the figures.
- Avoid stock errors.
- And enter only what we understand.
This is the method that transforms a logistical evolution into an exploitable opportunity.
To watch from September 28: the areas actually added, the categories concerned and the products that display this promise of delivery the same evening.